One platform.
Every wellness business.
Feature handles bookings, WhatsApp reminders, payments, and staff — whether you run a salon, gym, physio clinic, yoga studio, or spa.
Powered by the tools you already trust
Built for every Health & Wellbeing business
Whether you see 5 or 500 clients a week, Feature gives you one powerful platform to manage it all.
Salons & Barbershops
Hair, beauty, nails & brows
Gyms & Fitness Studios
Classes, PT sessions & memberships
Yoga & Pilates
Group classes & 1-to-1 sessions
Physiotherapy
Appointments, plans & follow-ups
Massage Therapy
Deep tissue, sports & holistic
Spas & Wellness Centres
Full treatments & day packages
Dental & Aesthetic Clinics
Consultations & aftercare
Personal Trainers
Sessions, packages & progress
Sound familiar?
Everything your business needs
Online Booking System
Clients book 24/7 from your branded page. No more missed calls, no more double bookings.
Class & Session Scheduling
Run group classes, 1-to-1 sessions or both. Waitlists, capacity limits and cancellation policies built in.
Staff Management
Set hours, assign services, manage holidays and track each team member's performance.
WhatsApp Reminders
Send automated WhatsApp, SMS & email reminders — so clients don't forget their appointment.
Stripe Payments
Take deposits or full payments at booking time. Reduce no-shows and get paid upfront.
Client CRM
Every client's visit history, treatment notes and preferences — all in one searchable profile.
Revenue Analytics
Know your busiest times, top services, and best staff at a glance every morning.
Mobile-First Design
Your entire business runs from your phone. iOS and Android ready, no app to download.
Up and running in under 10 minutes
Create your account
Sign up free. No credit card needed. Takes 60 seconds.
Add services & staff
Set your menu, team, and working hours. We guide you through everything.
Share your booking link
Send it to clients or add it to Instagram bio. Start receiving bookings instantly.
Feature vs Fresha vs Treatwell
An honest side-by-side comparison
| What you need | Feature ✓ | Fresha | Treatwell |
|---|---|---|---|
| Monthly subscription fee | ✓ | ✕ | ✕ |
| Zero booking commission | ✓ | ✕ | ✕ |
| Zero payment commission | ✓ | ✕ | ✕ |
| Own branded booking page | ✓ | ✓ | ✕ |
| WhatsApp reminders | ✓ | ✕ | ✕ |
| SMS & email reminders | ✓ | ✓ | ✓ |
| Stripe online payments | ✓ | ✓ | ✓ |
| Gyms, physio & yoga support | ✓ | ✕ | ✕ |
| 14-day free trial | ✓ | ✕ | ✕ |
| No hidden marketplace fees | ✓ | ✕ | ✕ |
Simple, honest pricing
Perfect for sole practitioners and small teams.
For growing businesses that need more power and control.
For multi-location businesses and large teams.
What salon owners say
“Before Feature, managing bookings was a real hassle — and Fresha kept taking commission on top. Now it costs me far less, and the automatic WhatsApp reminders are brilliant. I'd absolutely recommend it to any other salon.”
Available across every UK city
Feature is open to any UK health & wellbeing business — wherever you are.
Frequently asked questions
Is Feature free to start?
Yes — every plan includes a 14-day free trial with no credit card required. You get full access to all features from day one.
Does Feature work for my type of business?
Absolutely. Feature is built for any Health & Wellbeing business — salons, barbershops, gyms, yoga studios, physiotherapy clinics, spas, massage therapists, personal trainers, dental & aesthetic clinics, and more. If you take appointments, Feature works for you.
How does Feature compare to Fresha?
Unlike Fresha, Feature charges a flat monthly subscription with zero commission on bookings or payments. Feature also supports a much broader range of businesses — gyms, physio clinics, yoga studios — not just salons and spas. Our Pro plan at £59/month replaces Fresha's hidden fees which can exceed £150/month for a busy business.
How does Feature compare to Treatwell?
Treatwell takes a commission on every booking made through their marketplace. Feature gives you your own branded booking page with no marketplace fees — you keep 100% of your revenue. Feature also supports businesses far beyond salons and spas.
Can clients book online 24/7?
Yes. Every business gets a public booking page where clients can browse services, choose a staff member, and book at any time — no phone calls needed.
What payment methods are supported?
Feature uses Stripe for payments, supporting all major credit and debit cards. You can take deposits or full payments at booking time to reduce no-shows.
Is there a long-term contract?
No contracts at all. All plans are monthly and you can cancel at any time from your dashboard. We also offer a 30-day money-back guarantee.
Do you send automated appointment reminders?
Yes — Feature sends automated SMS, WhatsApp, and email reminders to clients before their appointments.
How much does Feature cost?
Feature starts from £29/month for the Starter plan (up to 3 staff), £59/month for Pro (up to 10 staff), and £99/month for Business (unlimited staff). All plans include a 14-day free trial with no credit card required.
What features does Feature include?
Feature includes: online booking system, staff management & scheduling, automated WhatsApp/SMS/email reminders, Stripe payment processing, client CRM, revenue analytics, gift cards, loyalty program, waitlist management, class scheduling, and multi-location support.
Still have questions?
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